ABOUT US
As a newly formed company, VinCo already has a long history. A wholly-owned subsidiary of Frank-Lin Distillers, the company’s President and CEO (Vince Maestri) wanted to continue what his father (Frank J. Maestri) started in 1966. With an industry changing by the day, distributor consolidation, shifting consumer trends and a slowed economy, it was an opportunity for Vince to embrace his father’s long-term commitment to provide the best product at a price value to the consumer.
The concept of offering brands from the commodity category up into the luxury segments has strengthened VinCo’s ability to react to an ever-changing marketplace. Vince Maestri’s vision was to establish a company that would be empowered by brand innovation and the ability to react to changing consumer trends. In the tradition of a family business, Vinco possesses speed to market capabilities greater than it’s competitors with larger infrastructures.